Shopstar hosted yet another lovely e-commerce event at Tamboerswinkel yesterday evening. Adele Bezuidenhout, Cape Town’s very own social media superhero, let us into her head.
A couple of her messages really stood out to us animals:
1. Know your customer! Seems like such an obivious thing to say but how many of you actually really know your customer? We’re not talking about the generic age and gender categories (although also important) - we’re talking about the little details: What type of stuff do they like to do? What gets their heart rate going? Where do they eat lunch? Do they eat lunch?
2. Put in at least 15 min towards your social media activities everyday. Dudes, social media is marketing. And marketing requires time (and money) if you want to see an investment.
3. Have at least one newsletter going out per week. People need to be reminded all the time to buy things. Also, they have signed up - they want to hear from you!
4. Strategise! Like any marketing channel, social media needs a clear, realistic strategy in order for you to see results!
5. Pick one and do it well. Don’t get bogged down by the idea that you need to be on every social media channel in order to be successful. Rather figure out who your customer is, and use the channel that is most appropriate. It’s better to do one really really well than all of them in a half-ass manner!
Are you struggling a bit with getting your Facebook marketing right? Does it all seem a little overwhelming? Well, do not fret, our very own Nicholas Kramer is going to explain 3 ways to help with your Facebook Business Page.
Hello! Here is my list of 3 things that should help with your Facebook page -
1) Are all the descriptions appropriately filled in?
- This might seem a bit obvious, but often business pages do not have all their details filled out. Why is this important? Well, Facebook uses this information for their search tools - in other words you make your business harder to find if the category and other descriptions are left empty or have old information.
2) Do you use Headlines?
- When writing a post ensure that it has a headline. A headline is necessary because it’s able to grab someone’s attention and inform them quickly what the post is about. People get scared off by a big block of text.
- Funny/unique headlines can work wonders. Think about it - you are trying to get the attention of your fans, who literally have 1000s of other posts in their feed, be original.
3) Have you committed a budget?
- Although it sucks, Facebook does not provide the reach it used to when it first came out. Those days are gone :(. Do not fret though - adding a small budget to your posts can do wonders and is relatively cheap. Facebook is quite transparent with regards to how much reach (views) you get.
Chicken just read Steal Like an Artist by Austin Kleon. What a great book to get the creative juices flowing. Here are his top 10 tips to get yourself going. You really should just read his book though. It’s worth it.
On a side note, Chicken was particularly pleased that she could start stealing and not feel bad about it.
We have a transformation of a different kind, where Nic quotes Winston and seems to transform into him.
Only at CW
As you might know, we love tea at Chicken and Wolf, but this is something that happens quite a bit.