Chicken and Wolf © 2014

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We won’t lie - we will take any fame we can get, even if its for only 2 seconds and in it we are pretending to be Italians.

Lovely video though. Nicely done Mark Hofmeyer. We are chuffed we got to be a part of it.

Catch us around the 40 second mark.

What we love about Cape Town: #1 The mountains (not just the flat one)

So it turns out we live in a beautiful city, and rather than taking it for granted (which sadly happens often), we have recently started to really take advantage of Cape Town’s natural surroundings.

Every Saturday we make it our mission to hike one of Mother City’s many mountains. Devil’s Peak was our latest conquest. 

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Oh but the views! After some upward hiking for about 1.5 hours, you get to see Cape Town from every angle. 

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And it’s dog friendly too!

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Tip: Start early - the track is narrow, and gets a bit crowded later in the morning.

Happy October everyone! Any big plans for the month? If you are based in Cape Town, we strongly suggest that you pencil in the Short&Sweet film festival that happens on Tuesday evenings for the next couple of weeks.
We headed there last night with the cool kids, Thundafund and Shopstar, and thoroughly enjoyed ourselves. The power and limitless creativity of the short films we saw was just ridiculous. After 2 hours of screening 8 different short films from around the world (including SA), we walked away feeling inspired, if not a little unsettled with some of the stories that were told.
While we loved all 8 films, three stuck out for us:
1. Keys, Money and Film by local director, Roger Young. His film just won Best South African Short Film at this year’s Durban International Film Festival. It touches on some particular South African social issues (that will make you cringe) and is thoroughly entertaining. Check out the trailer here.
2. A-Trak & Tommy Trash - Tuna Melt. A music video that takes ‘domino tricks’ to epic proportions. Wow.
3. A Truncated Story of Infinity by Paul Trillo. This short film touches on our insignificance in this large universe as well as the infinite number of choices we can make (all the time) that can change the course of our lives. Thought provoking stuff.
You better go next week (and the week after that and after that…). And while you are there, buy some Unsung Art - they are exhibiting there over the period of the festival.

Happy October everyone! Any big plans for the month? If you are based in Cape Town, we strongly suggest that you pencil in the Short&Sweet film festival that happens on Tuesday evenings for the next couple of weeks.

We headed there last night with the cool kids, Thundafund and Shopstar, and thoroughly enjoyed ourselves. The power and limitless creativity of the short films we saw was just ridiculous. After 2 hours of screening 8 different short films from around the world (including SA), we walked away feeling inspired, if not a little unsettled with some of the stories that were told.

While we loved all 8 films, three stuck out for us:

1. Keys, Money and Film by local director, Roger Young. His film just won Best South African Short Film at this year’s Durban International Film Festival. It touches on some particular South African social issues (that will make you cringe) and is thoroughly entertaining. Check out the trailer here.

2. A-Trak & Tommy Trash - Tuna Melt. A music video that takes ‘domino tricks’ to epic proportions. Wow.

3. A Truncated Story of Infinity by Paul Trillo. This short film touches on our insignificance in this large universe as well as the infinite number of choices we can make (all the time) that can change the course of our lives. Thought provoking stuff.

You better go next week (and the week after that and after that…). And while you are there, buy some Unsung Art - they are exhibiting there over the period of the festival.

Learning the art of replication, with Doorway IT

Last night we attended Norwegian company Doorway's second REPLICATE event, which is held every quarter in the Mother City. Doorway is doing all sorts of interesting things in the cloud and IT space.

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The idea is to understand and recognise business models overseas that can be easily replicated in the South African market. Current examples of businesses that have been replicated in SA include Payfast, Shopstar and Thundafund. Get the idea?

Last night we heard from two speakers from two different walks of life. Firstly, we were introduced to Sarah Rice of Batstone who spoke about the importance of marketing a business’ purpose to get the consumer’s buy-in. Do you know what your business’ purpose is? Does your target audience?

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Next up, Gareth Mellon of Frost and Sullivan, introduced us to the epic world of Big Data. He took us through some examples of how retail brands like Clicks, Woolworths and Discovery collect data on us - ALL THE TIME - and use it to make us buy more things… You’d be kidding yourself if you think privacy exists these days - unless you’re completely off the grid and living as a hermit in the Drakensberg. 

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It was a great night! We learnt a lot and got treated to beautiful food and wine. You should look out for their next event in January.

Shopstar hosted yet another lovely e-commerce event at Tamboerswinkel yesterday evening.  Adele Bezuidenhout, Cape Town’s very own social media superhero, let us into her head.
A couple of her messages really stood out to us animals:
1. Know your customer! Seems like such an obivious thing to say but how many of you actually really know your customer? We’re not talking about the generic age and gender categories (although also important) - we’re talking about the little details: What type of stuff do they like to do? What gets their heart rate going? Where do they eat lunch? Do they eat lunch?
2. Put in at least 15 min towards your social media activities everyday. Dudes, social media is marketing. And marketing requires time (and money) if you want to see an investment.
3. Have at least one newsletter going out per week. People need to be reminded all the time to buy things. Also, they have signed up - they want to hear from you!
4. Strategise! Like any marketing channel, social media needs a clear, realistic strategy in order for you to see results!
5. Pick one and do it well. Don’t get bogged down by the idea that you need to be on every social media channel in order to be successful. Rather figure out who your customer is, and use the channel that is most appropriate.  It’s better to do one really really well than all of them in a half-ass manner!

Shopstar hosted yet another lovely e-commerce event at Tamboerswinkel yesterday evening.  Adele Bezuidenhout, Cape Town’s very own social media superhero, let us into her head.

A couple of her messages really stood out to us animals:

1. Know your customer! Seems like such an obivious thing to say but how many of you actually really know your customer? We’re not talking about the generic age and gender categories (although also important) - we’re talking about the little details: What type of stuff do they like to do? What gets their heart rate going? Where do they eat lunch? Do they eat lunch?

2. Put in at least 15 min towards your social media activities everyday. Dudes, social media is marketing. And marketing requires time (and money) if you want to see an investment.

3. Have at least one newsletter going out per week. People need to be reminded all the time to buy things. Also, they have signed up - they want to hear from you!

4. Strategise! Like any marketing channel, social media needs a clear, realistic strategy in order for you to see results!

5. Pick one and do it well. Don’t get bogged down by the idea that you need to be on every social media channel in order to be successful. Rather figure out who your customer is, and use the channel that is most appropriate.  It’s better to do one really really well than all of them in a half-ass manner!

C&W’s 3 quick wins on Facebook Business Pages :)

Are you struggling a bit with getting your Facebook marketing right? Does it all seem a little overwhelming? Well, do not fret, our very own Nicholas Kramer is going to explain 3 ways to help with your Facebook Business Page.

Hello! Here is my list of 3 things that should help with your Facebook page -

1) Are all the descriptions appropriately filled in?

  • This might seem a bit obvious, but often business pages do not have all their details filled out. Why is this important? Well, Facebook uses this information for their search tools - in other words you make your business harder to find if the category and other descriptions are left empty or have old information.

2) Do you use Headlines?

  • When writing a post ensure that it has a headline. A headline is necessary because it’s able to grab someone’s attention and inform them quickly what the post is about. People get scared off by a big block of text.
  • Funny/unique headlines can work wonders. Think about it - you are trying to get the attention of your fans, who literally have 1000s of other posts in their feed, be original.

3) Have you committed a budget?

  • Although it sucks, Facebook does not provide the reach it used to when it first came out. Those days are gone :(. Do not fret though - adding a small budget to your posts can do wonders and is relatively cheap. Facebook is quite transparent with regards to how much reach (views) you get.